Korea Tourism Organization President

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H&AD Co., Ltd. (CEO Sang-ah Lee) received the Korea Tourism Organization President's Award at the "15th Medical Asia 2022" (Korea Global Medical Service Awards) held on December 4. The event was hosted by major media outlets from Korea, China, and the US and organized by Medical Asia.

The company was highly recognized for its contributions to enhancing the brand value of K-medical services and patient satisfaction by simultaneously operating a specialized advertising agency for domestic hospitals and an international patient attraction business.

Key Highlights of H&AD’s Services

One-Stop Information System: Provides overseas patients with comprehensive guidance covering hospital info, medical staff, treatment procedures, and aftercare.

Localized Digital Marketing: Implements optimized communication strategies for different countries and languages to drive actual hospital visits.

End-to-End Management: Beyond simple referrals, H&AD manages the entire patient journey—including consultation, booking, and post-treatment care—as a "companion-style" medical tourism platform.

Future Initiatives: Plans to develop customized marketing reflecting specific hospital strengths, multilingual concierge services, and regional medical tourism products to strengthen global competitiveness.

CEO Perspective

"We are committed to being a trusted partner for both medical institutions and international patients. Moving forward, we will lead the way in creating a sustainable K-medical tourism ecosystem through long-term cooperation models with hospitals." — Sang-ah Lee, CEO of H&AD